How to Update Hybris Commerce Content Without Using SmartEdit, WCMS or Impex Files?

At NastyGal, we were an early adopter of the powerful headless content management platform, Contentful (https://www.contentful.com/). Our front-end and content teams grew tired of Hybris Commerce WCMS Cockpit sync issues and its clumsy user interface (sorry SAP). As a result, the business teams wanted a more agile approach to managing content, and ultimately replaced WCMS with Contentful for our content management needs. The benefits were instant. The content team were fully in control of content changes with no limitations, and worked directly with the front-end development team to incorporate new content placeholders on the front-end. Our Hybris developers were no …