Executive Summary Digital commerce is entering a new phase where static menus, filters, and clicks are no longer sufficient to meet evolving customer expectations. Customers now seek fluid, conversational experiences that reflect how they naturally communicate with precision, personalization, and immediacy. For organizations running SAP Commerce Cloud (Hybris), this presents a significant opportunity. Robust APIs, CPQ capabilities, and product catalog services already exist. The next frontier is activating these investments through a conversational commerce layer that combines AI-driven language understanding with deterministic, rules-based workflows. At Hybris Architect, we have been building such a system, and its called ConvoCommerce.ai. In this …